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How has the South Korean EdTech startup earned the trust of international parents, especially those in Vietnam?

Updated: Apr 14

Learning English through fun activities at home - a scientifically-proven method that builds the foundation for brain development and essential skills in the 21st century - is becoming a new trend in today's educational landscape.

Every child is born with a natural "never-stop-learning" mentality that can be nurtured via play. What your child learns on a daily basis not only influences brain development, but it also reinforces the skills required to become a lifetime flexible and proactive learner.

Fisher (1992) found that play improves cognitive-linguistic results. Therefore, learning English through play, or just through daily entertaining events, is the ideal technique for children as young as two.

Here's a simple illustration: Unlike Vietnamese children living abroad, who demonstrate adorable English proficiency even without formal schooling due to natural English exposure while grocery shopping, in parks, or playing with friends, Vietnamese children encounter English primarily through screens and children's books, with little real-life interaction. Partly due to the surroundings, but also owing to parents' lack of time and abilities in developing their child's English potential.

Children between the ages of 2 and 6 are at the peak of their language, reaction, and perception development. According to brain science research, the greatest way for children to absorb new knowledge is through play in a setting that includes five key elements: meaningful activities, joy, positive interaction, social connection, and experimentation. As a result, learning English through play in an appropriate atmosphere is the most effective way for your child to absorb English skills like a native speaker during this golden stage.

Understanding the "golden period" of children and the need to foster talent in every parent, South Korean EdTech entrepreneurs have begun entering the market with innovative educational solutions based on AI technology. Notably, YAHO! - the tutoring app for children aged 2-12 - is a platform in Vietnam that provides English tutoring services to children through enjoyable activities at home, pioneering a wave that bridges the gap between play and learning, allowing children to explore English skills through their innate talents right in their familiar home environment.

This is a completely new "Home Tutoring" model, solving the problem of not "teaching" but engaging children in English through creative activities (Origami, crafting, storytelling, board games, chess, outdoor play, etc.), sports (swimming, soccer, cycling, etc.), and artistic activities (painting, dancing, playing musical instruments...) right at home, combining 5 elements: meaningful, enjoyable, interactive, social bonding, and experimental.

The approach is totally user-centric, allowing parents to schedule according to their requirements, thereby verifying the best tutor for their child's personality and interests. The entire process, from scheduling until the completion of the tutoring session, is closely regulated and easily tracked through a single app. At the end of each session, there is always YAHO! Notes for parents to track their child's progress.

Currently, more than half of YAHO!'s customers are Korean and Japanese parents who have committed to using the tutoring service to experience this whole new trend in home education. YAHO! is also the first choice for modern Vietnamese families looking for someone to help their child develop their English abilities from a young age.

YAHO! is now implementing the Eye Level Math and English tutoring approach in the home with one-on-one tutors for students aged 2 to 12. This program focuses on developing problem-solving abilities and instilling a lifelong desire to learn. Parents can use the YAHO! app to get recommendations for instructors based on their educational and childcare needs at home:


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